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Speakers

 

Sam SAUNDERS

CHIEF CREATION OFFICER / METROPOLEX NEW YORK

Maryam AKHUNOVA

CREATIVE DIRECTOR / POSSIBLE MOSCOW

Alessandro SABINI

CHIEF CREATIVE OFFICER / MCCANN WORLDGROUP ITALY / GLOBAL CD NESPRESSO

Razvan CAPANESCU

PARTNER / WINGS CREATIVE LEADERSHIP LAB

Maddy KRAMER

ASSOCIATE CREATIVE DIRECTOR / ANOMALY NY

John PALLANT

CHIEF CREATIVE OFFICER / BROUHAHA

Chiara MANCO

ASSISTANT EDITOR, CASE STUDIES / WARC

Doris DANNER

VICE PRESIDENT / TBWA CENTRAL EASTERN EUROPE, RUSSIA, CAUCASUS, ISRAEL

Steve LATHAM

HEAD OF TALENT & TRAINING / CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Praveen VAIDYANATHAN

STRATEGY DIRECTOR AT VICE SCANDINAVIA / VIRTUE NORDIC

Eric GROZA

CREATIVE DIRECTOR / TBWA\ MOSCOW

 

Marta ZYCINSKA

VICE PRESIDENT, MARKETING AND COMMUNICATIONS, CEE / MASTERCARD EUROPE

Will GOODHAND

COMMERCIAL DIRECTOR / SYSTEM 1 LONDON

Alexander KALCHEV

EXECUTIVE CREATIVE DIRECTOR / DDB PARIS

ELEVATE YOUR CAREER

 

Workshops

Deep dive into your area of interest with an inspiring workshop that’s included in the price of your pass. Industry leaders in the fields of creativity, strategy, and digital will travel the world so that you can immerse yourself into the nitty-gritty of remarkable marketing and advertising.

 
 
 

Creative Workshop 1

Sam Saunders

Chief Creation Officer / Metropolex New York

Whether you got mad skills or you were born with great talent, creativity is 99% work. Join Sam Saunders for his creativity-sharpening workshop “Kickstart Your Creativity” and turn your brain into a precise, audience-shaking, award-wining, business-changing tool.  

Digital Workshop

MARYAM AKHUNOVA

Creative Director / Possible Moscow

If you think digital, that’s a good start. But nowadays you need to speak digital, breathe digital and live digital to stand out online. Digital powerhouse Maryam Akhunova will not only improve your survival skills, but she’ll put you on top of the food chain in the digital jungle.

Creative Workshop 2

john pallant

Creative Director / Brouhaha

The workshop “Dynamic Creativity” is a hands-on experience designed to spark your creative spirit and awesome ideas. The workshop combines exercises and work sessions, teaching simple techniques and creating the playful atmosphere necessary for creative flow.

Strategy Workshop

Maksimilian KALLHED

Co-Founder / The Pop up Agency

“You Only Need 48 Hours to Solve a Brief” will teach you the first 6 steps of the 48-hour creative process. Be an active contributor to the final idea and equip yourself with techniques for brainstorming and decision-making, ready to be implemented at your workplace.

 
 

Schedule

 
                  Day 1
9:00 - 9:30 Registration at New Bulgarian University
9:30 - 10:00 Opening Speech 'The Importance of Knowledge' - Samuil Petkov, Director, Noble Academy
10:00 -10:30 Cannes Lions: Talent Matter - Steve Latham, Head of Talent and Education, Cannes Lions
10:30 - 11:30 99 things we don’t know will happen in the future - Marta Zycynski, Vice President, MasterCard Europe
11:30 - 12:00 Why strategy is a creative's BFF and why it's the future of the industry - Sam Saunders, CCO, Metropolex NY
12:00 - 12:30 Dynamic Creativity: working to the deadline of 'now' - John Pallant, CCO, Bruhaha, London
12:30 - 13:30 Lunch Break
13:30 - 14:15 Three lessons in creative effectiveness by WARC - Chiara Manco, Editor Cases WARC
14:15 - 15:00 A Crisis of Marketing Effectiveness? The Path Back to Success  -Will Goodhand, Strategic Commercial Director, System One London
15:00 - 16:00 "Immerse yourself in mobile: how to blur the lines between online & offline" - Maryam Akhunova, Creative Director, Possible, Moscow
16:00 - 16:30 Coffee Break
16:30 -17:30 Surviving Advertising:
How communication
and brand roles are evolving.- Eric Groza, Creative Director, TBWA\Moscow
17:30 - 18:30 Keep your relationship healthy - Doris Danner, Vice President, TBWA\
                  Day 2
10:00 - 11:00 Elevate your creativity - Razvan Capanescu, Partner, WINGS Creative Lab
11:00 - 12:00 INTERESTINGNESS by Praveen Vaidyanathan, Strategy Director, VICE Scandinavia
12:00 - 13:00 Lunch Break
13:00 - 15:00 WORKSHOPS: John Pallant (Dynamic Creativity: working to the deadline of 'now' Workshop), Sam Saunders (Kickstart Your Creativity Workshop), Maksimillian Kallhed (You only need 48 hours to solve a brief Workshop), Maryam Akhunova ("From storytelling to storydoing in digital" Workshop)
15:00 - 15:30 Coffee Break
15:30 - 16:00 Maddy Kramer - How to solve a brief: insight & data, Creative Director, Anomaly NY
16:00-16:45 “Dude, this is never going to work” (But it did.) - Alexander Kalchev - Executive Creative Director - DDB Paris
16:45 - 17:30 MONEY HAS NO IDEA. ONLY IDEAS MAKE MONEY - Alessandro Sabini, Chief Creative Officer, McCann Worldgroup
17:30 - 18:00 Closing Ceremony
18:00 - 19:30 Networking
 
 
 

Mission

Noble Academy was created for those who love creative excellence and stunning ideas. Our mission is to translate that drive into a language that can be understood by anyone who shares our belief that advertising is much more than a 9-to-5 job.

Noble Academy is a creative hub which aims to connect the leading minds of the creative industry, so that they can share and spread their knowledge and passion for ideas that can change society and the world.

It’s about turning your ambition for excellence into professionalism. It’s about helping you push your ideas beyond the limits of ordinary thinking and getting your foot in the door towards global greatness. 

Yes, we aim for the stars, but that’s the only way we know to get there.

Event

We believe creativity is a skill that can be learned, inspiration is a muscle that can be trained and generating great ideas is a profession that can be taught by great professionals. That’s why, with the support of Cannes Lions International Festival of Creativity, we are proud to host some of the top creatives in the world. They come with the goal to share their creative tools and secrets with the participants in Noble Academy.

Join us for two days of lectures and workshops that will change the way you think. We promise you, that is just the beginning.

Limited Vacancies

The future belongs to the youngest and most ambitious among us. Therefore, there are only 100 seats available to the most promising advertising and marketing talent under the age of 35. Don't postpone and book a spot for yourself or your team while seats are still available.

 

SOFIA / 25-26 OCT
New Bulgarian University

 
 
 
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