Deep dive into your area of interest with an inspiring workshop that’s included in the price of your pass. Industry leaders in the fields of creativity, strategy, and digital will travel the world so that you can immerse yourself into the nitty-gritty of remarkable marketing and advertising.
Whether you got mad skills or you were born with great talent, creativity is 99% work. Join Sam Saunders for his creativity-sharpening workshop “Kickstart Your Creativity” and turn your brain into a precise, audience-shaking, award-wining, business-changing tool.
If you think digital, that’s a good start. But nowadays you need to speak digital, breathe digital and live digital to stand out online. Digital powerhouse Maryam Akhunova will not only improve your survival skills, but she’ll put you on top of the food chain in the digital jungle.
The workshop “Dynamic Creativity” is a hands-on experience designed to spark your creative spirit and awesome ideas. The workshop combines exercises and work sessions, teaching simple techniques and creating the playful atmosphere necessary for creative flow.
“You Only Need 48 Hours to Solve a Brief” will teach you the first 6 steps of the 48-hour creative process. Be an active contributor to the final idea and equip yourself with techniques for brainstorming and decision-making, ready to be implemented at your workplace.
|9:00 - 9:30||Registration at New Bulgarian University|
|9:30 - 10:00||Opening Speech 'The Importance of Knowledge' - Samuil Petkov, Director, Noble Academy|
|10:00 -10:30||Cannes Lions: Talent Matter - Steve Latham, Head of Talent and Education, Cannes Lions|
|10:30 - 11:30||Things we didn't expect would happen in 21st century - Marta Zycynski, Vice President, MasterCard Europe|
|11:30 - 12:00||Why strategy is a creative's BFF and why it's the future of the industry - Sam Saunders, CCO, Metropolex NY|
|12:00 - 12:30||Dynamic Creativity: working to the deadline of 'now' - John Pallant, CCO, Bruhaha, London|
|12:30 - 13:30||Lunch Break|
|13:30 - 14:15||Trends in Effectiveness by WARC - Chiara Manco, Editor Cases WARC|
|14:15 - 15:00||A Crisis of Marketing Effectiveness? The Path Back to Success -Will Goodhand, Strategic Commercial Director, System One London|
|15:00 - 16:00||"Immerse yourself in mobile: how to blur the lines between online & offline" - Maryam Akhunova, Creative Director, Possible, Moscow|
|16:00 - 16:30||Coffee Break|
|16:30 -17:30||Surviving Advertising:
and brand roles are evolving.- Eric Groza, Creative Director, TBWA\Moscow
|17:30 - 18:30||Keep your relationship healthy - Doris Danner, Vice President, TBWA\|
|10:00 - 11:00||Elevate your creativity - Razvan Capanescu, Partner, WINGS Creative Lab|
|11:00 - 12:00||INTERESTINGNESS by Praveen Vaidyanathan, Strategy Director, VICE Scandinavia|
|12:00 - 13:00||Lunch Break|
|13:00 - 15:00||WORKSHOPS: John Pallant (Dynamic Creativity: working to the deadline of 'now' Workshop), Sam Saunders (Kickstart Your Creativity Workshop), Maksimillian Kallhed (You only need 48 hours to solve a brief Workshop), Maryam Akhunova ("From storytelling to storydoing in digital" Workshop)|
|15:00 - 15:30||Coffee Break|
|15:30 - 16:00||Maddy Kramer - How to solve a brief: insight & data, Creative Director, Anomaly NY|
|16:00-16:45||“Dude, this is never going to work” (But it did.) - Alexander Kalchev - Executive Creative Director - DDB Paris|
|16:45 - 17:30||MONEY HAS NO IDEA. ONLY IDEAS MAKE MONEY - Alessandro Sabini, Chief Creative Officer, McCann Worldgroup|
|17:30 - 18:00||Closing Ceremony|
|18:00 - 19:30||Networking|